Start from your costs, work out a break-even price, then build two to four tiers around it. Here's a simple way to do it.
Work out your prices
- Add up everything your event will cost, then add 10 to 15 percent as a buffer.
- Estimate how many tickets you expect to sell, not just your venue capacity.
- Divide your total costs by your expected sales. This is your break-even price.
- Create two to four tiers around it, for example:
- Early Bird: a little below break-even, to get sales moving.
- General Admission: above break-even.
- Final Release or Door: your highest price.
Notes
- Ticket prices don't include the booking fee. Buyers pay the fee on top.
- Early bird tiers work best with a clear deadline. Set them to end a number of days before the event.
- Every event is different. Adjust for your audience, competition and timing.
Still stuck?
We're happy to talk through pricing with you. Just submit a support request.