Create a separate ticket tier for the group price. The best way is a tier that makes buyers choose a set number of individual tickets, so each person gets their own ticket.
There are two ways to set it up. In both examples, tickets normally cost $100 each, and a group of 4 pays $80 each.
Option 1: individual tickets at a group price (recommended)
- Open your event's Tickets step and click Add Ticket Tier. See How do I create a ticket tier?.
- Name it clearly, for example "Group of 4 (price per person)".
- Set the Ticket Price to 80.
- Leave Capacity Per Ticket at 1.
- Under Ticket Pricing Option, choose Fixed price listing.
- Open Advanced Settings.
- Set Min Purchase Qty to 4 and Max Purchase Qty to 4.
- Click Add Ticket Tier.
Buyers have to choose exactly 4 tickets, so the discount only applies to a group of 4.
Why this is better:
- Each person has their own ticket in their own name.
- Each ticket can be managed separately. If one person can't come, they can resell or change the name on their ticket, and the other 3 aren't affected.
- Everyone can arrive at the event whenever they like.
Option 2: one ticket for the whole group
- Click Add Ticket Tier.
- Name it, for example "Group Pass (admits 4)".
- Set the Ticket Price to 320, the price for all 4 people.
- Set Capacity Per Ticket to 4.
- Under Ticket Pricing Option, choose Fixed price listing.
- Leave Min Purchase Qty at 0 and Max Purchase Qty at 10.
- Click Add Ticket Tier.
The downsides:
- Only one name is on the ticket.
- The whole group has to arrive together, because one ticket admits all 4.
- If the ticket is resold or refunded, it covers the whole group, so all 4 places go at once.
Notes
- Always use Fixed price listing for a group tier. With Cheapest available ticket pool, tiers open one at a time, cheapest first, so buyers couldn't choose the group tier alongside your single tickets. Fixed price listing keeps it available to choose separately. See How do I create a ticket tier?.
- Both options use 4 places of your session's Max Capacity for each group. See Creating an event, step 1: Details.
- Set the tier's Quantity to the number of tickets you want to sell at the group price. For option 1, that's 4 times the number of groups.
- Want the group price to be available only to some people? Hide the tier and unlock it with a coupon code. See How do I hide a ticket tier from the public?.