Go to Settings and open the Integrations tab to connect Meta (Facebook and Instagram) and Google. Once connected, they track visitors and sales across all your events.

Open Integrations

  1. Click Settings in the left menu.
  2. Click the Integrations tab.

You'll see two sections: Meta Integration and Google Integration.

Meta Integration

Connect your Meta pixel to measure your Facebook and Instagram ads and build ad audiences.

  • Pixel ID: your Meta pixel's ID. This is all you need to start tracking.
  • Meta Conversion API (CAPI) Token: optional, but highly recommended. It sends sales to Meta from our servers, so your stats are more accurate.
  • SEND TEST EVENT: checks that Meta is receiving your data.

Enter your details and click SAVE. For step-by-step set-up, see How do I connect Meta (Facebook and Instagram) tracking?.

Google Integration

Connect Google to see who visits your event pages and where they come from.

  • Google Analytics GA4 Measurement ID: starts with "G-".
  • Google Tag Manager Container ID: starts with "GTM-". Use it to track Google Analytics and other platforms from one place.

Enter one or both and click SAVE. Not sure which to use? See How do I connect Google Analytics or Tag Manager?.

Notes

  • Integrations cover every event in your company. There's no per-event setting.
  • Only admins can see Settings and change integrations.
  • Treat your CAPI token like a password. Don't share it.

Still stuck?

Submit a support request.

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