To make use of the conversion tracking and website remarketing features for your Facebook Ads you must first get your Facebook Pixel ID and then connect it to your event page inside Triniq.
1. Head to your Facebook Ads Manager
2. Use the top left triple bars menu to navigate to Pixel (it may be under the all tools link in the sub-menu depending on which version on Facebook you have).
3. If you have an existing pixel then you will see it there with the Pixel ID numbers underneath the title. Otherwise, if you are creating a new pixel for the first time then click the Create a Pixel button and go through the process of adding a new pixel, select manually install when it asks and the continue buttons until it's finished. Once the Pixel is created you will be able to copy the Pixel ID number from the top left underneath the name of your Pixel.
4. Now that you have set up your Facebook Pixel, head back to Triniq and navigate in the admin area to Events > All Events.
5. Select the event that you would like to install the Facebook Pixel to and click its corresponding link.
6. On the edit event page scroll down till you find the Facebook Tracking ID field and paste the Facebook Pixel ID into that field.
7. Once happy that is correct, hit the save button.
The pixel is all installed, you'll see it start tracking quite quickly, however, allow a day to start seeing data accurately. The Facebook Pixel area in Facebook Ads will be able to tell you if the pixel is working after a short time.